Want To Reach Gen Z College Students?
We Can Help!

Barnes & Noble College is the ultimate college media network connecting brands with Gen Z students at key moments during their college journey, driving brand affinity and helping to recruit your next generation of loyal customers.

LET'S CONNECT
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OUR Z360 APPROACH

Z360 is a fully integrated media network connecting brands to their most powerful consumers through seamless omni-channel marketing touch points, reaching over 6 million students, parents, and alumni across 600+ colleges and universities nationwide.

BE A PART OF THE LARGEST GAMING
CROSSOVER EVENT IN HISTORY

Get ready for the Legends Cup—a new collegiate gaming program launching in Q1 ’26, reaching more than 6 million students nationwide. From online qualifiers to live national finals, the Legends Cup will bring the energy of competitive gaming to campuses everywhere, giving students the chance to connect, compete, and cement their legacy.

Learn More About Sponsorship Opportunities

GET CLOSER TO GEN Z COLLEGE STUDENTS

  • In-store signage
  • Sampling & Collateral Distribution
  • Café Marketing
  • Gameday
  • Esports
  • Branded Experiences
  • Event Marketing
  • Digital Media
  • Dedicated Email
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MEDIA KIT

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WE WORK WITH BRANDS THAT GEN Z LOVES

Why Brands Trust Barnes & Noble College

WE KNOW COLLEGE STUDENTS

WE'RE LOCATED AT THE HEART OF CAMPUS AND THE CENTER OF STUDENT LIFE

As the official campus store on 600+ campuses, our best-in-class retail experience engages students, parents, and alumni from brick-and-mortar to click-and-order at four-year, two-year, HBCU, private and public colleges and universities nationwide throughout their college journey.

WE HAVE DIRECT ACCESS

Our direct access and deep relationships with colleges and universities guarantees you’ll reach and engage with this gated, highly coveted student, parent and alumni audience at key moments throughout the year that will drive momentum for your brand.

WE DELIVER MAXIMUM RELEVANCY AND ROI

Beyond just impressions, our college media network Z360® connects brands with students when they are developing their independence and establishing consumer buying trends, driving brand awareness and sales.

FLEXIBLE AND EFFICIENT MARKETING SOLUTIONS

Barnes & Noble College can adapt and pivot media strategies quickly to ensure program efficiency and drive success.

MOST EFFECTIVE MEDIA SOLUTION

We guarantee 25% new audience year after year as we welcome in the new freshman class and say goodbye to our graduating seniors, which allows us to deliver minimum waste that no other media platform can match.

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